This project began with raw data, excel sheets, graphs and numbers, and we had to take all that and build a narrative with visuals to support it.
Creating a high visual impact was very important for the client in order to differentiate, and grab his audience attention, so we decided that animation and movement will play a key part in this project.
After some sketches were done, we had a solid visual concept where every circle will represent 500 vehicles. from that point the road was clear and we managed to create a presentation that is both visually appealing, easy to explain and easy to understand
And it even got an article
in the Israel leading financial newspaper