The site presents 8 unique, published researches, showing how the science of economic behaviour can cause significant changes in people daily lives.
Awwwards - Honorable Mention Award CSS design awards - Special Kudos Award CSS winner - Star Award
Ideation Art direction Graphic Design Illustration Animation Web Development
When we approached this project we wanted to create strong visuals that could tell the story of each research. A single image or illustration was not enough, and could not capture the essence behind each research.
Using animations allowed us to present the researches in a much more interesting and fun way, and turn the entire reading experience into something unique and engaging.
While it might seem like a distraction from the text, we discovered that after people scroll through the animations, they dive into the text to understand what they just saw.