Kayma stories

How to turn complex academic researches into something people actually want to read.

Launch Website

The site presents 8 unique, published researches, showing how the science of economic behaviour can cause significant changes in people daily lives.

Our Job
Art direction
Graphic Design
Web Development
When we approached this project we wanted to create strong visuals that could tell the story of each research. A single image or illustration was not enough, and could not capture the essence behind each research.

Using animations allowed us to present the researches in a much more interesting and fun way, and turn the entire reading experience into something unique and engaging.

While it might seem like a distraction from the text, we discovered that after people scroll through the animations, they dive into the text to understand what they just saw.